8 Reasons Why Your Website Isn't Ranking (And How to Fix It)
Just typed your domain and didn't find your business website on the top pages. Why your website isn't ranking at all?
Whether you have a business or professional website, the ultimate goal is to rank it on Google. A high-ranking website not only increases organic traffic but also builds your brand value, contributing to overall revenue. Additionally, the top-ranking website attracts a lot of users across the globe, turning leads into potential customers. But what happens when your website doesn't rank on Google? Here are the experts from IFW Web Studio, the top website design company in Udaipur, say about it.
8 Reasons Why Your Website Isn't Ranking On Google
There can be one or more reasons that are responsible for your poor Google ranking, including:
Poor Mobile Optimization
More than 62% of organic traffic comes from mobile devices. Thus, it won't be wrong that mobile searches are surpassing desktop searches. Google prioritizes mobile-first indexing. Most of the top rankings are mobile-friendly in terms of both iOS and Windows.
What to Do: Ensure your website has a great appeal, responsive design, fast mobile loading speed, and an easy-to-navigate user interface. Additionally, make sure that it adapts to all screen sizes, like tabs, notepads and others.
You Might Be Avoiding Meta Tags
Are you also one among those who avoid meta titles and meta descriptions? Maybe that's the primary reason why your website is failing to rank on Google. Google crawlers explore meta tags before the entire content. Even the audience themselves see meta tags snipped first before clicking on the result.
What to Do: Start incorporating keyword-enriched SEO tags and descriptions for every web page. Additionally, remember the character count limit for enhanced performance.
The Content is Too Much Robotic
Many website owners and cheap web development companies have started relying heavily on AI tools, like ChatGPT and Claude. While AI tools are meant to make your task easier, you just can't completely replace human intelligence with them.
What to Do: Thus, putting AI-generated or robotic content on your website will definitely result in poor rankings. Start putting credible and human content on the website that connects with the audience.
Maybe Keywords Are Too Competitive
Most of the time, businesses choose keywords with a high competition level, which makes it tough for new websites to perform better. Try to get more keyword-specific and start building your domain authority.
What to Do: To resolve this, you must ask your web design company in Udaipur to choose long-tail keywords with high search volume rather than shorter keywords with high competition.
You Left The Website Unseen
Many individuals and businesses believe that having a website presence is just sufficient. But that's not true at all. To maintain consistent rankings on Google, you must update the content regularly. Google prioritizes fresh and relevant content. If you have outdated content, the website will often struggle to maintain top rankings.
What to Do: Update the website regularly. Post new blogs, articles, and events every month. Maintain credibility to show Google that your content is valuable.
Slow Loading Website
Do you know that around 40% of traffic leaves the website if it takes longer than 3 seconds to load? That downranks the website's position on Google. To improve the website's ranking, ask your SEO agency to work on speed optimization.
What to Do: Optimize the content, compress files, reduce redirects, and improve visual quality. Different free and paid tools may help you to audit and optimize the website.
You're Breaking Google Rules
Google and other search engines have their own rules. No search engine allows shady SEO or content techniques. For example, if you are using sneaky tactics like buying links or stuffing unnecessary keywords on the webpage just to enhance your view, it will counteract.
What to Do: Focus on content and nothing else. Don't break Google norms and conditions. If you publish blogs every day, follow EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) while drafting content to win Google's support. Also, build a credible link network.
Lack of Technical SEO
Many websites, instead of appealing and user-friendly design, fail to rank on Google because of poor technical SEO. Optimizing your content for search engines is far beyond keyword integration. Missing technical aspects such as broken links, duplicate content, missing sitemaps, and improper indexing can significantly impact the rankings.
What to Do: Coordinate with a top-notch SEO agency in Udaipur and perform regular technical SEO audits. Fix arising errors related to indexing, crawlability, and data structure.
Still Confused? Need Help With Web Development?
Did you get your answer, or are you still confused? We understand that, at times, it can be really tough to understand the core of website development and optimization. But worry less-if you're struggling with website ranking issues and need expert assistance, IFW Web Studio is here. As the best website development company in Udaipur, we specialize in SEO, web development, and digital marketing strategies. Contact us today for a consultation!